Blog

Writing your own insurance blog can call attention to your website, raise brand awareness, increase organic traffic, and establish you as an authoritative voice in your community. Writing a blog of any type requires knowledge of good blogging strategy and creativity. Blogging can also be fun!

If you don't have a blog for your website, this is an excellent time to start one. These tips can help you get started.

1. Master the Art of Creating Catchy Titles

A catchy title is more difficult to write than you might think. Some tips:

Less is more. Grab your readers' attention – keep your title to about ten words or less.

Follow a formula. Blog titles follow a pattern. Experts understand that specific blog titles draw in readers more than others. The best titles are worded to pique the reader's interest. You can read more information about crafting smart blog titles online.

2. Deliver Well-Written Content

Write a quality blog you can be proud of, delivering content readers can use and appreciate. Keep the information organized, using headers to break up the information and bullet points to make the information easy to skim.

Typical word counts for blogs of this nature are typically in the range of 500 to 1,000 words. Maintain a relatively consistent word count.

Each post should have only one topic or key takeaway. You can include a call to action at the end of each post but avoid a heavy-handed, sales-y conclusion.

Write as you talk, but don't include any grammatically incorrect speaking habits you may have. Write in a personable, friendly, conversational, and genuine voice.

3. Promote Your Blog Posts on Social Media

Get the word out about your blog through your various social media sites. You can repeatedly promote the same blog post throughout the month, rewording your promotion.

4. Know Your Audience

When deciding topics, consider the approximate age of most of your clients. Know their concerns, the kind of insurance they usually buy, and their pain points. What kind of insurance mistakes do they make, or what misconceptions do they typically have?

5. Write in Straight Forward Language, Avoid Technical Jargon

As an insurance agent, you have special training and knowledge of insurance products that many consumers need. You know a lot of technical words that translate poorly to everyday conversations with clients. Avoid using these words in your blogs, just as you would avoid using these words in everyday conversation.

If a client has ever stopped to ask you, "what does that mean?" during a sales pitch, then you should either leave that word out or explain what it means during the post. Keep the language straightforward, without a lot of fluff. Substantive posts that get to the point deliver a higher value to readers.

6. Use Keywords and Link to Services On Your Website

Keywords are search terms people use to find information online. If you're unfamiliar with the concept, you can find information about keywords online. Online keyword generators can help you choose the best keywords for each topic.

When writing about services you provide, link to those services on your website. Links are important because they help clients find the information they care about and help your website appear higher in search engine results.

7. Follow a Blogging Strategy

Create a blogging strategy to give you direction while writing your blog. Ask yourself how often you'd like to post. Experts recommend publishing your blog once or twice weekly to boost your brand awareness. Decide what you can realistically write without burning yourself out.

Mix up topics and various categories to ensure an exciting variety of content, such as:

• Local topics – Local news and awareness about local events, etc.
• Insurance information – Insurance-related topics, answers to common insurance questions, descriptions of different types of insurance, etc.
• Educational topics – Household safety, DIY, “How-to” information, etc.

Set your calendar with topics in advance, but maintain some flexibility to add new topics as you see fit. Keep a notebook to record blog ideas because you'll think of topics throughout the day.

Make Business Better. Join an Insurance Cluster.

Voldico members have access to all the top carriers and networking and business tools. Contact us to join today.